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In today’s episode of The Plant Trainers Podcast we talk to Howard Jacobson, PhD. Howard is a health educator, author, and broadcaster from Pittsboro, North Carolina. He is the host of the Plant Yourself Podcast and founder of He is a contributing author to Proteinaholic, by Garth Davis, MD, and Whole: Rethinking the Science of Nutrition, by T. Colin Campbell. Howard coaches, consults, and speaks on health and fitness for individuals, families, organizations, and communities.

Today we try to hash out the idea of connecting motivation to transformation. That is, being healthy isn’t enough of a motivator for most people to actually reach their goals and stay with it long term. With Howard’s guidance we explore different options for higher level motivations, how they work, what they look like in practice, and how we can connect with them and use them. Josh LaJaunie comes up a lot in this podcast as he is a big inspiration for Howard’s thoughts on motivation. In this episode, we mentioned that Josh would be coming on the show soon, but we decided to get him on before we aired this show so you would have a background story to refer to. So if you have not yet listened to PTP105 with Josh LaJaunie, you should consider going back and having a listen to that first.

This episode with Howard Jacobson will be a two part podcast as the conversation was just too good to cut short.


In this episode we discuss:

  • Vegan vs plant-based
  • Writing with Dr T. Colin Campbell and Dr Garth Davis
  • Motivation
  • The influence of Josh LaJaunie
  • Waiting for tragedy
  • Wanting to do things vs choosing to do them
  • Behavioral economics
  • Pain & pleasure – cost/benefit
  • Pain threshold and instant gratification


Links to things we mentioned:

Howard Jacobson’s Website, Facebook, Plant Yourself Podcast

Losing 200lbs & Becoming An Athlete with Josh LaJaunie – PTP105

Plantpower vs Plantbased – PTP084

Proteinaholic with Garth Davis – PTP042

Our Transition To A Plant-Based Lifestyle – PTP003 

Diet For A New America by John Robbins

The Power of Fifty Bits by Bob Nease

Four Seconds by Peter Bregman

Your Survival Instinct is Killing You by Marc Schoen and Kristin Loberg

The Path of Least Resistance by Robert Fritz

Proteinaholic by Garth Davis M.D. and Howard Jacobson

The China Study by T. Colin Campbell

Whole: Rethinking the Science of Nutrition by T. Colin Campbell and Howard Jacobson

Google AdWords for Dummies by Howie Jacobson and Joel McDonald


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